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| The Custom Web Marketing Plan is the
most aggressive marketing plan that we offer because you
put the limit on the amount of optimization. This plan is
recommended for companies with very large amounts of competition.
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We're firm believers in manual search
engine submission. We've found that, compared to submission
software, manual submission has provided the best results
for our clients.
Monthly Maintenance: Throughout the month we will
analyze the traffic statistics and search rankings of your
web site. We will spend up to 6 hours each month making any
neccessary "tweaks" to your web site's code, META
tags, and content to ensure top placement.
| Included Services: |
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Web Site Hosting |
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Online Traffic Statistics |
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Market research and keyword
analysis |
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Optimization of those pages'
content, HTML, and META tags |
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Relevant, keyword based titles inserted into each page
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Relevant, keyword based description
inserted into each page |
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1/2 hour consultation |
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Submission to major search engines |
Setup Hourly Rate: $85.00
Monthly maintenance cost determined by number of pages in
campaign
To implement a well rounded and cost effective search engine
marketing campaign, we recommend that you combine natural
search engine optimization with paid listings (known as Pay-Per-Click).
Natural search engine optimization is the foundation of a
successful campaign; but, it can take some time for natural
results to rise to the top. If you're interested in immediate
results, we highly recommend Pay-Per-Click while your natural
search engine optimization campaign takes hold.
Two of the most popular Pay-Per-Click programs on the Internet
are offered by Overture and Google. Prices for keywords can
range from five cents to several dollars every time someone
clicks on your listing. There are many advantages to enrolling
in these types of programs.
The first advantage is the immediate results for highly competitive
keywords. Overture and Google both have impressive partner
networks, and these networks are another advantage. Overture's
top three results appear as sponsored links on Yahoo!, MSN,
Lycos, and Infospace. Google's top three listings appear
as sponsored links in Google, on AOL, and also on Earthlink.
Overture requires that you setup an account of $50 to $200.
Each click is then deducted from your account. Don't worry,
when you run out of money, Overture won't keep adding to
your total payment. You simply lose your rank within the
pay per click section. All you have to do to get your ranking
back is put more money in your account. It's as simple as
that.
Google's system is highly automated and is designed to save
you money. You set your maximum Cost-Per-Click (CPC) that
you are willing to pay, and Google monitors your account
and your rankings to ensure that you never go above your
maximum CPC. Google also checks your maximum CPC and will
adjust your rank by increasing your listing 1 cent over your
competition.
We specialize in search engine optimization and positioning,
and will enroll your web site in these programs, target your
most competitive keywords, and monitor your rankings.
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